Vetta has a history rich with both great watches, and noteworthy mechanical innovations, which is why the brand’s story deserves some recognition. Now without delay, let’s take a look into the world of Vetta, Italy’s own Swiss watch brand.

 

The Vetta project officially began in the early 1930’s, when Wyler had expressed interest in selling their watches in Italy. This then brought Wyler into contact with Lucio Binda – an Italian distributor who wished to bring Wyler timepieces into Italian stores, under the new name of “Wyler Vetta”, which would eventually be shortened down to how it we know it now. The Milan based luxury group would then go on to assist Wyler in selling their watches within Italy, and producing the watches which we so passionately collect today.

 

What collectors have noticed over the years about Vetta watches versus offerings from their parent company, is that they’re often much more aesthetically pleasing. Through simply taking a look at some of the more well-known dials produced by the two brands over the years, you can easily see that Vetta was fitting their watches with more vibrant dial designs. I personally attribute this to the keen sense of style and great design that’s become synonymous with Italian culture in the past, though with that said, there are no strong leads on where the watches themselves were being designed.

 

Additionally, it’s worth noting that very few stand-out Vetta models exist, and that they’re collected more as individual pieces, with each one telling a different story.