Year of production
1960’s Benrus Vintage Roman Numeral Bezel Swivel Lugs Men’s Watch
This Vintage Watch qualifies for our Exchange Program. Once you have received your vintage watch, you may send it back in the same condition within fifteen (15) days for a credit on any other watch we have in our inventory. Go to our FAQ for complete rules and procedures.
This vintage watch is in very good working condition. Our vintage watches have been serviced by a professional watch expert. Due to the age of this watch, Watch Again Watches does not guarantee that this watch is waterproof or water resistant. We recommend that you do not place any vintage watch in water as it may damage the mechanism and/or bring condensation inside the watch.
Vintage watches also have to be well taken care of and serviced to maintain its proper functioning. We have done our best to offer you a Vintage watch in excellent condition that will be enjoyed by you for years to come. You are welcome to contact us for more information on any watch we sell.
In Very good working condition
Benrus Roman Numeral Bezel
Number of Jewels:
Casual, Classic, Dress/Formal, Luxury
12-Hour Dial, Acrylic Crystal
With Original Box/Packaging:
Arabic Numerals, Arrow Markers, Baton Indexes, Breguet Numerals, Dagger/Dauphine Indexes, Roman Numerals
This unique vintage Benrus watch has 15 Jewels Model BB3.
The Yellow 10K (Rolled Gold Plate) Gold Bezel (stainless back)
The Crystal is Flawless and Crystal Clear
Amazing Vintage look
The Band is a Brand New 16mm Stitched Brown Leather Band that is “Glove Soft” and measures 7 7/8 inches from the buckle to the third hole.
Benrus is an American watch company, which was founded in New York in 1921 by three brothers-immigrants – Oskar, Benjamin and Ralph Lazrus. Benrus company got its name from the first letters of brothers' names.
As it is known, the first watches appeared in 1900. They were made in manufactures which produced jewellery and pocket watches. A new type of watch became very popular all over the World. The Lazrus brothers decided to start up a company which could make watches.
Ralph Lazrus – the younger brother became the president, Oskar – the eldest, who was a lawyer was busy with finance, so and Benjamin was responsible for different industrial tasks.Despite the fact that the headquarters of the company was in Manhattan, the main volume of production created by Benrus company was made in Switzerland. In La Chaux-de-Fonds Benrus had a manufacture, where they made the movements. In the end of 50-s and the beginning of 60-s Benrus opened factories in France and Saint-Thomas in Virginia Isles.
During II World War was a time of huge growth for Bernus company which was busy with military watches production as many other watch producers. Moreover, Bernus signed a lot of secret contracts this time. There were agreements for different military tools production, that were need for different purpose. At the same time, the company continued to make watches which contain Swiss made components, created for civils.
After the war in Bernus company other members of Bernus family continued to work. They were: Jay Kay Lazrus and Julian Lazrus, who were Oskar's sons. Later Julian became the president of Bernus company, Located in Waterberry. Jay Kay became an executive director and vice-resident.
In 40-s Bernus brand started to enlarge the range of their production, adding new elements of design. Bernus designers started to process new original models, charming and beautiful, that amaze by their appearance.
The price of Bernus watch was affordable. The company produced watches supplied with Swiss and German movements. This time Bernus released such models as «Embraceable», «Citation», «Dial-o-Rama», which are in collections of most collectors nowadays.
To the beginning of 50-s Bernus outrun Hamilton by watch production in order to become the 3rd largest company in the USA. Bulova and Elgin were the first, who propose their production in affordable price. However, Hamilton brand was famous for its high-quality watches supplied with manufacture movements. Moreover, Hamilton company imported Swiss made movements and sent it by the name of Illinois. In 1952 US Tariff Commission proposed to blow up the import tariffs of Swiss made movements.
This fact was destroying for Bernus brand, which made its models only on Swiss made movements. Starting from 1952, Bernus company was buying Hamilton shares. In 1953, Bernus bought 24% of Hamilton shares. It also should be mentioned that for Bernus it was rather huge deal. It has total voting authority even at president voting. However, Hamilton company put the law on Bernus, stating that it broke the laws, trying to control Hamilton totally.
In 1953 Hamilton brand won the law. Gradually all Benrus manufactures were closed and in 1960 Ralph Lazrus died. In 1967 Benrus was sold to Victor Kiam who worked on Remington Razors company. Since then, it started to produce military watches. In the middle of 70-s Benrus Incorporated was busy with different goods production till in 1977 Bernus was bankrupted.
Bernus brand was sold and became the property of Hapden which belonged to Fantasy Diamonds. Hapden also tried to revive Benrus by the name Hampden/Fantasy, but the idea was not served to live for a long lime. The idea of Hampden/Fantasy soon faded away.
Wonderful gilded stainless steel Benrus watches were designed and made perfectly. They became real pieces of art in any collection of collectors.